The other phase is that people who never thought of their wedding in another three to four years are actually getting hitched at the earliest, only because they wanted to save their holidays & money. On the other side people who actually wanted to get married and show case their wealth by spending much on the wedding were postponing their dates for the relaxation in the government norms.
The sympathetic part is that the new normal weddings have hit businesses like wedding planners, photography, caterers, bridal & groom outfit & accessories, bridal makeover, the wedding hall & room bookings, travel bookings etc., which were making stupendous money in the past ten years.
Keeping all the above facts in mind, let us stream into the other aligned business ‘Matchmaking’ Sites. The analysis says the revenue in Matchmaking segment will reach $1873mn globally and about $611mn will be generated in India. This data gives us a clear idea that user penetration in this segment will spike in the coming years. How was this increase in user base possible? The answer is AI. Like any other industry AI is disrupting this industry as well by giving ideas and suggestions from profile recommendations to relationships.
How to overlook the parallel industry – casual dating apps!! The launch & usage of dating apps in the past decade has powered the implementation of AI in such applications. So now, how to bridge the gap between traditional matchmaking sites and the new age dating apps?!
