Nanjundaraj Prem Anand

Nanjundaraj Prem Anand


Educational Qualification

Doctor of Philosophy (Ph.D.) in Management from Bharathiar University, Coimbatore during 2007.

P.G. Diploma in International Business (PGDIB), from Pondicherry University, Pondicherry during 1997.

Master of Business Administration (M.B.A) (Marketing), Thiagarajar School of Management, Madurai during 1991.

Bachelor of Engineering (B.E), (Electrical and Electronics), from Coimbatore Institute of Technology, Coimbatore, during 1988.

UGC-NET – Qualified in the National Educational Testing for Lectureship conducted by University Grants Commission, New Delhi during 1994.

Professional Experience

Professor, D.J.Academy for Managerial Excellence, Coimbatore (July 2012 – till date).

Assistant Professor, Dept of Marketing, College of Business Administration, King Saud University, Riyadh, Saudi Arabia (Sept 2010 to June 2012).

Head of the Department, Department of Management Sciences, D.J.Academy for Managerial Excellence, Coimbatore (Sept 2001 – May 2010)

Lecturer, Department of Management Sciences, S.N.R. Sons College, Coimbatore (1994 – 2001).

Lecturer, Department of Management Studies, P.S.G. College of Arts and Science, Coimbatore (1993 – 1994).

Sales Executive, Kores (India) Limited   (Business Machines Division) handling major accounts (1991 – 1993).


“How do stock prices react to change in dividends?”, International Journal of Applied Research, Volume 2, Issue 5, 2016.

“Volatility of Stock Prices around Bonus Share Announcements”, International Journal of Applied Research, Volume 1, Issue 7, 2015.

“Effect of dividend announcements on share prices with special reference to CNX Nifty”, International Journal of Engineering Research and Sports Science, Volume 1, Issue 9, September, 2014.

“Factors determining consumer preferences for brand extensions”, International Journal of  Research in Commerce and Management, Volume 3, Issue 6 (June), 2012.

“Factors influencing the mobile application based purchase”. Paper presented in the National conference on “The evolving perspectives on Branding – what holds for the future?” at Guruvayurappan Institute of Management, Coimbatore, January 6, 2017

“Study on Consumer Decision Making Styles in Shopping Malls” Paper Presented at the International Conference on Marketing in Asia Pacific organsied by Dr. GRD College of Science, Coimbatore and University of Central Lancashire during 4th and 5th November, 2009.

Workshops / Seminars / Programmes attended

Attended a regional summit on “Quality in Education – Technology in Higher Education” conducted by CII on 14th and 15th November 2014 at Hotel LeMeridian, Coimbatore.

Attended training programmes on e-Learning using Blackboard platform, Active Learning and Assessment of Learning Outcomes at King Saud University, Riyadh, Saudi Arabia.

Attended a two day workshop on “Case Teaching and Analysis” at D.J.Academy for Managerial Excellence, Coimbatore on 8th and 9th August 2011.

“Faculty Development Programme” on “Capstone Business Simulation”,     (Management Simulations Inc, USA) at ISBR Business School, Bangalore during 12th and 13th September, 2009.

“International Brand Building”, Management development Programme conducted by IFIM Business School, Bangalore during 7th and 8th January 2009.

“Strategic Management for Teachers”, conducted by Indian Institute of Management, Bangalore during 24th to 29th December, 2007

“Regional Summit on Quality in Education”, organized by Confederation of Indian Industry Coimbatore, on 2nd -3rd February, 2007 at Coimbatore.

“Capstone Business Simulation” (Management Simulations Inc, USA) at Hyderabad during 16th – 18th November, 2006.

“National Seminar on Brand Management” conducted by Guruvayoorappan Institute of Management, Coimbatore during 22nd -23rd September, 2006.

“Quality Improvement Programme” on “New Pedagogical Tools in Marketing” at T.A.PAI Management Institute, Manipal during 17th -21st,

November, 2005.

“Workshop on Managing Mind through NLP” conducted by FICCI Ladies Organisation and Haans Seidel Foundation, Germany on 8th October, 2005 at Coimbatore.

“India Brand Symposium” held at Vellore Institute of Technology, Deemed University, Vellore, Tamil Nadu during 16th -18th September, 2004.

“Short Term Training Programme” on Advertising Beyond Theory, sponsored by AICTE,  organized by Mepco Schlenk Engineering College, Sivakasi, Tamil Nadu during 28th June to 2nd July, 2004.

“Faculty Development Programme” on Advanced Multivariate Statistical Techniques for Research using SPSS Package organised by Karunya Institute of Technology during 26th – 27th, September, 2002.

“Transaction Analysis 101” course of International Transactional Analysis Association, USA held at Coimbatore during 16th – 17th November, 2002.

“Workshop on Institutional Preparation for NAAC Accreditation” organized by Bharathiar University, Coimbatore and National Assessment and Accreditation Council, Bangalore, at Coimbatore during 9th – 10th November, 2002.

“Faculty Development Programme” on Multivariate Statistical Tools for Data Analysis in Research, organised by Karunya Institute of Technology, during 16th April, 2002.

“Workshop on International Marketing” organized by FICCI Ladies Organisation and Haans Seidel Foundation, Germany, at Coimbatore on 30th November and 1st December, 2000.

“Orientation Programme” of the Academic Staff College held at Bharathiar University, Coimbatore, during 18th November – 15th December, 1998.

Memberships and Other Positions

  • Member of the Senate of the Bharathiar University, Coimbatore for two consecutive terms. (2002 to 2008)
  • Member of the Board of Studies (P.G. – Management), of Bharathiar University, Coimbatore (2007 to 2009).
  • Member and convener of inspection committees to colleges.
  • Resource Person for Faculty Development Programmes at various Institutions.
  • Member of the Coimbatore Management Association.
  • Examiner for the MBA programme of Bharathiar University, Coimbatore (Theory and Summer Project Evaluation).
  • Member of the Faculty Selection Panel of Karunya University, Coimbatore.
  • Member of the Doctoral Committee of Karunya University, Coimbatore.
  • Recognised as a guide for the Ph.D. Programme in the School of Management, Karunya University, Coimbatore.
  • Recognised as a guide for the Ph.D. Programme in Management of Bharathiar University, Coimbatore.
  • Question paper setter and Examiner for various institutions.
  • Resource person and guest / visiting faculty for various institutions.

Training Programmes Conducted

  • Planning and Organizing for managers.
  • Creativity and Innovation.
  • Team Building.
  • Professional Selling Skills.
  • Management Games in Marketing.
  • People Management.
  • Goal Setting and Time Management.


Dr.N.Prem Anand, is Professor – Marketing at DJAME since 2012. He holds a Bachelors Degree in Engineering, PG degree in Management and Ph.D. in Management.

He has over two decades of experience in teaching at the PG level. His areas of interest and specialization are Brand Management, Promotion and Sales Management. He has extensive academic administration experience and has conducted over twenty training programmes for executives of various companies. He has participated in many conferences and faculty development programmes and has also published articles in journals. He focuses on practical application of concepts in the area of marketing and uses a mix of learning tools in the class room.

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