M.K.M.Manikandan

M.K.M.Manikandan

Email: manikandan.mkm@djacademy.ac.in

Education

Qualified UGC-NET 2010 December

MBA, Department of Management Studies, Madurai Kamaraj University., 2000

B.Pharm, The TamilNadu Dr.MGR Medical University, Chennai., 1998

Professional Experience

Assistant Professor, DJ Academy for Managerial Excellence, Coimbatore (since 2014)

Assistant Professor, KPR School of Business, Coimbatore (2010-2014)

Lecturer, DJ Academy for Managerial Excellence, Coimbatore (2009-2010)

Faculty Member, ICFAI Academy, (2004-2009)

Lecturer, RL Institute of Management, Madurai (2003-2004)

Professional Service Representative, Sun Pharmaceuticals., Madurai (2000-2002)

Publications

Journal Articles
  1. Manikandan, MKM & Ganesan, S 2016, ‘Sports Retailing in India: A Case of Sports Retailer Decathlon India’, South Asian Journal of Business and Management Cases, vol. 5, no. 2, pp. 181-188.
  2. Manikandan, MKM & Ganesan, S 2016, ‘Factors influencing the shopping experience for furniture products’, Asian Journal of Research in Social Sciences and Humanities, vol 6, no.10, pp. 1507-1515.
  3. Manikandan, MKM & Ganesan, S 2016, ‘Role of retailer equity on private lable brand’s attitude – A SEM approach’, Asian Journal of Research in Social Sciences and Humanities, vol. 3, no. 8, pp. 533-546.
  4. Manikandan, MKM, 2014, ‘Factors Influencing Consumer shopping between stores located in Mall and Central Business District – A Comparative Study’, Gyandheep, vol. 1, no. 2, pp. 52-61.
  5. Manikandan, MKM 2013, ‘A Study on Identification of Consumer Groups buying at Apparel Retail Store – A Cluster Analysis’, Ushus – Journal of Business Management, vol. 12, no. 4, pp. 101-114.
  6. Manikandan, MKM 2012, ‘Theory Building on Private Label Brands – A Literature Review’, IUP Journal of Brand Management, vol. 9, no. 2, pp. 64-77.
  7. Manikandan, MKM 2012, ‘Factors Influencing Consumers Shopping in a Mall Based Store – An Empirical Study’, International Journal of Marketing and Technology, vol. 2, no. 6, pp. 158-166.
Conference Papers
  1. M.K.M (2017). Factors influencing the mobile application based purchase. Paper presented in the National Conference on “The evolving perspectives on Branding – what holds for the future?” at Guruvayurappan Institute of Management, Coimbatore, January 6
  2. M.K.M (2016). Role of retailer equity and perceived risk factors on private label brand attitude. Paper presented at 10th North American Society for Marketing Education in India (NASMEI), Great Lakes Institute of Management, Chennai on December 23
  3. M.K.M (2013). Influence of Retailer Equity on Attitude towards Private Label. Presented a paper at IIM Indore during the 5th International Conference on Excellence in Research and Education (CERE) May 9-13
  4. M.K.M (2012). A Comparative Study on the perception of Product Concept of entry level Car Brands Nano and Alto – A Semantic Differentiation Analysis. Presented a paper at 7th International Annual Research conference of Yale- Great Lakes Centre for Management Research, on December 28
  5. M.K.M (2012). Moderating Role of Perceived Risk Factors in Private Label Brand Attitude. Presented a research proposal at 7th International Annual Research Conference of Yale- Great Lakes Centre for Management Research, on December 28
  6. M.K.M (2011). An Empirical Study on the Factors that are Influencing the Consumers while Shopping in a Standalone Retail Store in Central Business District Location. Proceedings of the National Conference on Challenges in Marketing, Periyar Maniammai University, November 11-12
  7. M.K.M (2010). Relevance of supply chain and its issues in Education sector in India. Presented at International Conference on Management Research-Atheneaum 2010 organised by Bharathidasan Institute of Management (BIM) on February 13-14

 

Summary

M.K.M. Manikandan is working as Assistant Professor at DJAME since 2014. He has over 13 years of academic experience. He comes with a unique blend of pharmaceuticals and management and has served in a leading pharmaceutical company for few years. He completed his pharmaceutical graduation from Adhi Parasakthi College of Pharmacy, under The TamilNadu Dr.MGR Medical University, and management from Department of Management Studies, Madurai Kamaraj University. Prof.Manikandan, has submitted his PhD synopsis and he in the last lap of his PhD Thesis work. His research work deals with how the customer personality and retailer equity affects the attitude on Private label brands. He has published many research papers and cases in Journals and has presented papers in various International and National conferences.

For more information please contact “info@djacademy.ac.in